A-Plast brand identity update
Branding / Illustration
branding
/
all
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illustration
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Keeping what works and adding what you need

A-Plast brand identity update

Keeping what works and adding what you need

Branding / Illustration

Your business can communicate its values, create sympathy through aesthetics, and establish trust with a modern image. Customers can form a clear mental picture of your service before contacting you and can compare it to others. So A-Plast Ltd took action and trusted us to create this mental image.

A-Plast Ltd. distributes polycarbonate, acrylic, and other plastic disks. We wanted our branding to reflect the high quality of the company's products, their professionalism, and their friendliness.

We opted to maintain the used image font; we did not change the colors and only suggested a warmer color. In the spirit of clarity and modernity, the logo was updated with a few minor changes. The cavity chamber structure of A-plast activity did not disappear, only transformed - became a part of the visual framework of images: the grid structure appears on letterhead, in different publications, and on business cards. Our approach to replacing boring Stock Photos was to create friendly illustrations instead of novelty: it results in a human being, making the brand loveable.

A-Plast updated its shops, applied new stickers to company cars, designed new business cards, and handed out uniform Word and PowerPoint templates as part of its brand update.

With a unified, consistent visual system, the company can reach new heights.

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