You might wonder whether it is a good idea to have a competent and skilled team shape the complete image of your brand before you consciously start building it. Our experience is that future clients are more easily persuaded if a new business venture has a consistent, well worked out, exciting look as it clearly articulates the company's values and its professionalism. A brand that is built up with an easy-to-use visual toolkit is going to be flexible which means it can resiliently adapt to changes on the market or even to the competitors' activities.
Nublu CLT Ltd. specialized in CLT (Cross Laminated Timber), was well aware of this. We took responsibility for their branding.
CLT is a versatilely utilizable type of building technology that uses solid wood panels that are layered on top of each other and are glued together. The whole process of manufacturing, production, and wood farming is organic and environmentally friendly. When defining the character of the brand, formulating the message, and naming the company, these aspects were essential. Based on the thought of representing clear, sustainable, and innovative values, we created the promotional material, the website, and the brand's animated appearance as well.
The organic patterns of the image visualize the natural layers of CLT's elements. The emphatic blue color along with the minimalist font implies professionalism and a progressive mentality at the same time. We established a close connection with economist Gunter Pauli's approach to the so-called "blue" economy that develops former, green ecological plans with its forward-thinking approach, meant to reach innovative goals.