One of the recurring programs of the annual Újpest Wine Week is selecting next year's Wine of Újpest from the wines of the current exhibitors. The audience also take part in the voting process. The winning wine gets to represent the district at various official events for one year.
Accordingly, we designed a label for Újpest Municipality where the traditional characteristics of the district and the spirit of the winning winery appear on the bottles equally. A special feature of the concept is the crest shaped label, where the left side will remain unchanged in the future, while the right side will feature an illustration inspired by the winning winery each year.
For 2020, the Szekszárd Bull's Blood from Fekete Borpince was selected as the best wine. During the design process we focused on the view of the winery, emphasizing the natural ecosystem. Furthermore we wanted to make the famous Szekszárd wine region recognizable on the label.
Illustration: Aliz Stocker