An AIRPLAN x FARAWAY production
Creative Producer: Donat Aron Ertsey
Creative Director: Benjamin Kalaszi, Bence Kovacsik
Illustration & Graphic Design: Zsofia Laposi, Imola Sarkadi
Motion Design & Animation: Gabor Filkor, Adam Wator,
Timea Horvath, Benjamin Kalaszi
Photos: Geza Soos
Event photos: Nora Golacs
MTV, what a legend. We all have been super excited when the opportunity dropped upon us to create the branding of MTV Music Week 2021.
After Paris, London, Barcelona the stakes were pretty pretty high - also since restrictions hit the fan it was the first major comeback of festival vibes in Budapest, absolutely off limit. Given the location our goal was to hone in on the good old Budapest’s colourful and diverse local vibes spiced up with MTV’s extreme vivid scheme and pumping motions through music. The dynamic animation flow and mashup graphic style focused on the unpredictable, ‘west meets east’ eclectic energy whilst maintaining the brand foundation in this enthusiastic theme of this year identity.