Designing a brand identity for the Újpest Wine Weekend in 2020 was an exciting task:we wanted to talk about the event in a visual language that's understandable and enjoyable for everyone – much like good wine. As part of the event, the Wine of Újpest is selected every year, which becomes a worthy hallmark of the Budapestian district for a year. In 2021, the chosen wine was Pannonhalma Archabbey's 2020 red Tricollis.
They say that good wine needs no bush, but this unique drink demanded that – as part of the event series – its label is revamped. We created the new label respecting the traditional character of the area known as the Vineyard of Pannonia: we chose the picturesque abbey as the main visual component, and we tried to depict the back-to-nature approach, which inevitably comes to mind when we think of the Pannonhalma Archabbey and its surroundings. By displaying redcurrant and cherry motifs surrounding the building, we hint at the cherry- and currant-like aroma of the wine. Besides these fruits hanging on intricately twisting tendrils – since this is the Wine of Újpest – we also depicted one of the symbols of the district, a golden anchor.
Although the Wine of Újpest changes each year, certain parts of the label are permanent: the left side of the split label remains unchanged, while the illustration inspired by the current winery is placed on the right side. In 2021, due to the Burgundy bottles of the winning Tricollis, we changed the proportions a bit.
The employees of the winery liked this alternative brand identity so much that in addition to the first order we agreed on, additional bottles were labelled with our design – which was a real pleasure for us to hear.